Calling all photographers! We’re excited to announce an open call to submit images to our next photo book, Magic Hour II. If you’re not familiar with the term, “Magic Hour” is that period after sunrise or before sunset where the light is soft and has a warmer colour temperature than usual (also referred to as “golden hour”).

The Magic Hour theme has been a through line in Booooooom’s history. From making some Magic Hour Photo Club hats and our first Magic Hour zine, to diving headfirst into the world of publishing photo books. In the years since our first Magic Hour book many people have asked whether this theme would ever come back, so we are thrilled to announce the return of Magic Hour with a brand new photo book! The image above is from the cover of our first book, by photographer Arielle Bobb-Willis.

This is a call to submit your best photos shot during “Magic Hour”. We can’t wait to see what you’ve captured over the last few years!